Our Story


Style is when everything you wear just fits.

Herbie Frogg was created in 1969 by Geoffrey Klass. The brand quickly became established in the upmarket streets of London with the first shop based on Saville Row, the most famous tailoring street in the world.

The Herbie Frogg brand wanted to inject something fresh and saw a gap in the market to bring this affordable but upmarket brand to the key retailers. Today's Herbie Frogg continues to break new ground; being stocked in the top menswear stores across the UK, Ireland and further afield.

Attention to detail is what makes Herbie Frogg stand out from the crowd. We create collections tailored to the fashion forward men of today; collections which include suits, casual wear, shoes, coats, knitwear, and much more.

Herbie Frogg is the iconic signature brand highlighting a popular, tailored and seasonal wardrobe. It appeals to young men who are forging their path to success; wanting to look good and feel great in the workplace and on the social scene. 2019 marked the 50th anniversary of the brand and has seen the Herbie Frogg collection available in stores as far away as Germany and the USA.