The Three Menswear Movements To Watch: Wimbledon 2026
The Championships have a special place in the hearts of everyone at Herbie Frogg. Held just down the road from our London roots, it is not only the original Grand Slam; it also sets the tone for the rest of the summer season in terms of fashion, particularly in men’s tailoring.
If you can tear your eyes away from the court and toward the Royal Box and the terraces, you will have seen a notable shift in the last few years. As temperatures rise and menswear evolves, the modern spectator isn't just adhering to a dress code; he is having fun with it. This year, the suited and savvy arrived with original thinking on display, swapping rigid conformity for character.
Here are the three big style movements changing the game this summer.
Movement 1: Relaxed
The Silhouette: Open collar, linen suit, oversized fit, monochrome.
There was a time when a summer suit meant being buttoned-up to the chin, baking under the sun in the name of propriety. Not anymore. This season's most striking silhouette belongs to the man who understands that smart doesn’t mean uptight.
We’ve seen style icons like Aaron Taylor-Johnson and Andrew Garfield leading this charge, embracing a more fluid, relaxed silhouette. Think open collars, texture, and lightweight European linens that breathe new life into classic two-piece suits. By ditching the traditional tie in favour of an open knit polo, this approach is strictly and effortlessly cool, proving that a well-cut summer suit is equally at home on a sun-drenched terrace as it is at a formal evening affair.
Movement 2: Structured
The Silhouette: Double-breasted blazer, dark jacket with light trousers, textured tie, pocket square.
For those who appreciate the fastidious attention to detail that underpins master tailoring, the double-breasted jacket remains the ultimate power play. But the 2026 crowd is avoiding the corporate uniform by mastering the art of the separate.
Look no further than David Beckham, a perennial master of courtside style, who consistently highlights the undeniable gravity of a perfectly tailored double-breasted jacket. When paired with contrasting tailored trousers, a dark double-breasted blazer strikes the perfect balance between sharp heritage and modern elegance. The magic is in the structure; it frames the shoulders, nips the waist, and commands attention without trying. It is dapper, deliberate, and undeniably powerful.
Movement 3: Contemporary
The Silhouette: Rich brown suit jacket, matching tailored trousers, crisp white shirt, silk tie, pocket square.
For a look that captures the true spirit of contemporary luxury, look to the unexpected rise of the brown suit. Moving away from predictable navy and grey, rich earthy tones, from deep chocolate to warm tobacco, have officially claimed their stake on the summer terraces.
No one embodies this court-adjacent elegance better than the maestro himself, Roger Federer. Often seen turning heads in a beautifully tailored brown suit, he perfectly demonstrates how a shift in colour palette can completely re-energise traditional tailoring. When executed in a lightweight, unlined deconstructed cut, a brown suit offers all the structure of premium tailoring with none of the restriction. It is a sophisticated nod to classic tennis heritage, especially when paired with a high-gauge polo or a crisp cotton shirt. It keeps you looking sharp, collected, and effortlessly ahead of the style curve.
The Herbie Take
Trends come and go like a swift tie-break, but impeccable taste and an independent spirit never go out of style. Whether you're opting for the structured charm of a double-breasted blazer or the relaxed ease of an open collar, the real secret to winning Wimbledon style is simple: have the confidence to change the game.
