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"A mischievous gent with a taste for fine things and an instinct for creative company."

Not "a" London Original.

Man in vintage suit with hat, sunglasses, and smoking a cigarette.

Why Frogg?

“Sitting in a coffee bar on Kings road, nursing a champagne fuelled hangover, I watched as people browsed the records on display outside the shop next door. One record sleeve caught my eye. Herbie M ann. “Herbie,” I thought. I’d already scribbled “Frog” somewhere. Put the two together, added an extra 'g’, and there it was. Herbie Frogg. People thought it was mad, and that made me like it even more."

- Geoffrey Klass on naming the brand

4 frogs dressed in suits walking across a road

A Frogg About Town

Never one to lie low, Herbie Frogg was quickly embraced by the rockers, rebels and writers of the 70s and 80s. The brand’s reach expanded from London’s creative hub, to the wider corners of the UK. Frogg was established as the tailor of choice among men living with flair and dressing with substance; something that remains true to this day.

Man in a suit store examining a suit on a mannequin.

Take it Away, Geoffrey

“Beneath the mischief and the madness, there’salways been a serious focus on quality. Cut matters.Fabric matters. Fit matters. That’s what Herbie Froggwas built on and what it continues to stand for.”

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